How You Can Start Using Instagram TV Right Now

Nick Christensen
June 25, 2018

In case you missed the big reveal this week, we’ll bring you up to speed. Instagram Television, or IGTV for short, is Instagram’s entry into the longer-form video world. It’s a video content hub that will highlight videos from all types of creators.   Hoping to rival with other video competitors such as YouTube and […]

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Why Your Agency Should Be Focused On Brand Experience

Janelle Brannock
June 18, 2018

The experience is everything.   Simple, right?   You’ve seen the articles and stats that show today’s consumers prefer experiences over “things.” And you can’t deny that all those photos on Instagram of faraway places and thrilling adventures have sparked a little #wanderlust in your soul. Because you want to have those same experiences, too. […]

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How to Develop a Brand That Sticks

Tatum Snodgrass
June 11, 2018

Quick—think about your top three favorite brands. Aaaand go!   Now, think about what they all have in common. Are you drawn to one particular product or service? Do you align with the company’s values and thus have interest in the brand as a whole? Chances are if you’re a brand loyalist, it’s the latter. […]

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Google Mobile First Indexing: What You Need to Do Now

Jonathan Dunn
June 6, 2018

Since its inception, Google has looked at the web through a desktop-first lens, but going forward, this won’t be the case. Google recently announced that after a year and a half of development, it’s beginning to transition websites to its mobile-first index. In its own words, “Google index is similar to an index in a […]

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How to Use Pinterest at an Agency Level

Nick Christensen
June 5, 2018

Pinterest is no longer that little social network that moms use for their DIY projects. The site has grown into a full-fledged resource used by people of all ages and businesses of all types. It’s grown so much, in fact, that it recently surpassed Snapchat and Twitter in monthly active users!   With all of […]

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What Are Google Hotel Booking Ads?

Mitch Loar
May 21, 2018

Google has created many different ways for businesses to highlight their specific products or services. Google Hotel Booking Ads is a service specific to the hospitality industry that allows travelers to see varied price points from different booking engines and hotels. Travelers never even have to leave Google’s search results page and can book right […]

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Why We Need to Understand and React to Consumer Behavior

Joel Coen
May 18, 2018

When I was in college, one of the first things I learned when it came to advertising was that in order for an ad’s conversion rate to remain consistent, you would have to double your ad frequency every couple of years.   That was 20 years ago, and I can say that based on the […]

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The Secret to a Successful Marketing Pie

Janelle Brannock
May 16, 2018

So the pie isn’t perfect? Cut it into wedges. Stay in control, and never panic. –Martha Stewart   True, Martha was probably referring to her Green Market Apple Pie when she said that, and not a marketing pie, but her wisdom here is uniquely applicable to both types of pies.   And while I’d like […]

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How to Write Effective Ad Copy

Tatum Snodgrass
May 9, 2018

Smart ad copy could be the difference between a successful marketing campaign and a total flop. Ad copy should sell and convert your audience within a matter of seconds. This type of copywriting is different from writing long-form content or campaign writing, and it takes a skilled writer. Our resident copywriting pro, Heidi, is always […]

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How To Find The Right Social Media Influencers For Your Brand

Janelle Brannock
May 3, 2018

It wasn’t too long ago that the phrase “social media influencer” didn’t even exist.   Now, it’s something everyone wants to talk about. And rightfully so.   Influencers are the darlings of the marketing world—a way for brands to connect with prospective customers in a meaningful, authentic way.   And because more and more consumers […]

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7 Alluring Revelations from Mark Zuckerberg’s F8 Conference Address

Mackenzie Drolshagen
May 2, 2018

Leave it to Mark Zuckerberg to kick off the annual F8 Conference with a bang! From Facebook-family app updates and features, to privacy and virtual reality, the Facebook CEO and his team turned on the firehose and delivered a blast of news that media outlets will be dissecting for months to come. However, there were […]

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Graphic Design Principles in 2018

Lanny Ward
April 24, 2018

Recognizing graphic design principles and trends starts with understanding the basics. Graphic design is a delicate composition of tension, balance, connection and relevance. This has always been true of design in general. Of course, designers should be versed in the latest trends, particularly in digital and social, as those platforms and restrictions change all the time, […]

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